Littlewoods Catalogue Delivery
The littlewoods catalogue is the only retailer to offer free delivery on their items. The cost is usually built in to the overall price to make it seem as though delivery is free. This is a good way of making customers think they are getting a good deal, and is a well practised activity in other industries. A few years ago littlewoods direct online decided to abandon their high street shops and concentrate purely on the internet. This was a bold move, but it at least reduced their operating costs to a more manageable size.
The resulting success means it was a wise move, and is one of the reasons they can offer lower priced goods and services. The free delivery is also backed up with a time guarantee, so people do not have to wait in all day for things to arrive.
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